The Product Marketing team is the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by our customer-facing teams.
The team owns go-to-market strategies and helps to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying customer insights, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.
- 5+ years of experience in B2B product- or performance marketing required. Banking, payments, tech or SaaS experience is a requirement. However, a can-do mentality is of more importance than many years of experience;
- Street smart and digital savvy. Proven to be able to do more with less. Do-it-yourself mentality. A true team player, hands-on and self-motivated, able to drive progress and hit deadlines;
- Creative and design-minded. You have a passion for design and showcase this actively by optimising your deliverables for show-time. This means you polish your deliverables until they’re an absolute WOW. You’re detail-oriented and easily push deliverables from good from great;
- Solid experience with both technical and commercial product communications
- Mastered in IT, Business or Marketing;
- Strategic thinker, able to balance mid-term vision with short-term practical steps, tactics and goals;
- Ability to grasp complex, technical subjects and make them easy to understand;
- Excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others;
- Strong project management skills and the ability to act decisively. Comfortable working across time zones and multiple cultures;
- You have the courage to learn and to share your learning process with us.
trust me,
it's my job
THE JOB AT BACKBASE
In everything you do, you have a strong design angle and eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t.
Key Responsibilities:
REASONS TO
JOIN BACKBASE
trusted by
leading banks
We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.
join us to
reach our
moonshot
This is the place you need to be… We want to know you and your skills.