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Europe

Netherlands

Amsterdam Utrecht

Poland

Krakow

United Kingdom

Bristol Cardiff London
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North America

Canada

Toronto

Mexico

Mexico City
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Asia

Singapore

Singapore
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Middle East

UAE

Dubai
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Senior Product Marketing Manager

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JOB FUNCTIONS

You passionately own the Product Marketing responsibility for North America where you deeply understand how to execute complex enterprise software product launches simply, beautifully and successfully with your hands-on experience. Next to being hands-on, you run and motivate a cross-functional team and successfully collaborate with multiple customer-facing as well as internal teams. You will be reporting to the SVP Strategy.
The Product Marketing team is the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by our customer-facing teams.
The team owns go-to-market strategies and helps to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying customer insights, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.
  • 5+ years of experience in B2B product- or performance marketing required. Banking, payments, tech or SaaS experience is a requirement. However, a can-do mentality is of more importance than many years of experience;
  • Street smart and digital savvy. Proven to be able to do more with less. Do-it-yourself mentality. A true team player, hands-on and self-motivated, able to drive progress and hit deadlines;
  • Creative and design-minded. You have a passion for design and showcase this actively by optimising your deliverables for show-time. This means you polish your deliverables until they’re an absolute WOW. You’re detail-oriented and easily push deliverables from good from great;
  • Solid experience with both technical and commercial product communications
  • Mastered in IT, Business or Marketing;
  • Strategic thinker, able to balance mid-term vision with short-term practical steps, tactics and goals;
  • Ability to grasp complex, technical subjects and make them easy to understand;
  • Excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others;
  • Strong project management skills and the ability to act decisively. Comfortable working across time zones and multiple cultures;
  • You have the courage to learn and to share your learning process with us.
More about this opening
Working on the Showcase application gives me the opportunity to create features that even the biggest of banks have yet to implement, which makes me feel like I’m working half a decade in the future. Seeing the hard work displayed on the big screen during the keynote of the annual Connect conference was truly the icing on the cake.
George Coleman
George Coleman iOS Engineer, EMEA Hub
It really makes me feel happy being part of a team that’s building high quality web and mobile applications for the very complex world of Banking industry. Besides, your ideas and initiatives are heard and considered by your team colleagues.
Alejandro Aguirre Luna
Alejandro Aguirre Luna Senior Backend Engineer, EMEA Hub
The most exciting thing about working at Backbase is the multicultural environment, very zealous co-workers, freedom to challenge yourself. The key essence of working at Backbase is the constant strive to make it happen, gather all the pieces of the puzzle and make a beautiful picture out of it and that is what I love most about working at Backbase.
Harneek Singh
Harneek Singh

trust me,
it's my job

THE JOB AT BACKBASE

You will closely collaborate with Product Management, Sales and Marketing in all the go-to-markets that you and your team prepare. Day-to-day, you’ll sit with one foot in marketing and another in product, working closely with both teams to share insights and turn them into beautiful and impactful deliverables.

In everything you do, you have a strong design angle and eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t.
Key Responsibilities:
  • GTM Strategies - Collaborate with Strategy, Sales and Product Management to align impactful go-to-market approaches, leveraging market insights and research to make our product positioning highly differentiating
  • Product Collateral - Collaborate with Strategy, Sales and Product Management to deeply understand our propositions and translate them into impactful communication content for internal and external usage
  • Content Creation - Write and create compelling product collateral, white-papers, brochures and data sheets, ROI calculators, blog posts, case studies and other special purpose content and video
  • Thought Leadership - You drive Thought Leadership in your region by being the spokesperson for Backbase in the market, ensuring our point of view is clearly positioned across the Analyst landscape, as well as on any outing of Backbase
  • Product Demos - Support the creation of superior product demos with relevant demo journeys to be used by our customer-facing teams, partners and prospects
  • Project/Program Management - Drive and coordinate regional launch calendars, ensuring alignment with the sales execution and product roadmap. Hold regional status meetings and meet with individual teams to provide status updates and to close any feedback loops
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    REASONS TO 
    JOIN BACKBASE

    develop yourself

    Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

    a global community

    With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

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    screenshot mobile, backbase
    screenshot, mobile, backbase

    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

    abn amro, backbase royal bank canada logo, backbase hsbc logo, backbase credit union logo, backbase

    join us to
    reach our
    moonshot

    This is the place you need to be… We want to know you and your skills.

    Application form

    you shape
    the future 

    STRATEGY & PROPOSITIONS

    We are an Agile team made of digital-savvies who think and act like entrepreneurs.  In everything we do, we have a strong attention to detail and an eye for quality while translating stories into ready-to-use deliverables.

    Our development team is focused on building platforms which allow seamless digital acceleration for banks all around the globe. When we say seamless experience, we mean a combination of beauty and intelligence for our customers, the banks, as well as its own customers.

    team challenge

    STRATEGY & PROPOSITIONS

    We dare to reach for the stars. Together, we make the Backbase product shine. We see opportunities and push the limits to make it happen.  This involves a great deal of entrepreneurialism, curiosity, and courage. We need to look into new concepts and be on top of trends in order to provide highly-relevant solutions for our customers. What’s in it for you? You get to bring new ideas to the table and drive the whole Backbase proposition in a new direction. 

    innovate

    Are you ready to innovate? Be a pioneer. Look into new concepts, ideas, and patterns. Bring them to life in the form of prototypes that will be tested with real clients.

    ahead of tech

    Work with new tools, technologies (SwiftUI, Combine) and environments in beta testing to make sure our apps run smoothly once launched.

    smart minds

    You get to work closely together in a small cross-functional team of talented people. Take ownership and overcome big challenges with the brightest minds in the industry.

    shape the product

    Your ideas will move Backbase proposition forward and will create a vision for the future of banking.

    strategy & propositions, employees, backbase
    strategy & propositions, beer, employees, backbase

    find your next job
    at Backbase

    Location

    • Amsterdam 44
    • Atlanta 5
    • Boise 2
    • Cardiff 12
    • Dubai 1
    • Frankfurt 1
    • London 5
    • Melbourne 3
    • Mexico City 2
    • Princeton 3
    • Providence 1
    • Singapore 7
    • Tokyo 1
    • Toronto 6
    • Utrecht 3
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    Senior Product Marketing Manager

    Idaho not to be
    mistaken with Iowa

    BACKBASE IN BOISE

    Backbase Boise is home to our #1 growing sales and marketing teams. They focus on finding and nurturing business opportunities in the North American market. Teamwork, friendly competition, and challenging the norm are everyday activities here.

    And we have quite the view to keep us inspired. Located on the 17th floor of the US Bank Plaza, one of the tallest buildings in the state of Idaho, our office is right in the heart of Downtown Boise. Steps away from many popular restaurants, microbreweries, and shops, you’ll find us well-linked to all regions of the Boise MSA.

    backbase boise office
    backbase boise office
    backbase boise office
    backbase boise office

    #digitalrebels

    CULTURE

    When we’re not on the phone or preparing for client meetings, you’ll find us racing on our vintage Sega Rally arcade game or watching football on our 75″ TV. We love our Friday team lunches as much as we enjoy planning for our next team-outing. Fantasy football draft, happy hours, a BSU or Steelheads games (huge fans!) – you name it, we’re there!

    international

    Get to know the time in Amsterdam or in Dubai, this is an international environment.

    grow

    Hands-on work and plenty of new challenges to grow your knowledge.

    flexibility

    We trust you to make up your schedule so that it fits you and us.

    snacks

    Fully stocked kitchen with a great supply of snacks.

    find your next job
    at Backbase

    Location

    • Amsterdam 29
    • Atlanta 2
    • Cardiff 8
    • Dubai 3
    • Frankfurt 2
    • Krakow 5
    • London 4
    • Mexico City 2
    • Mumbai 1
    • Princeton 2
    • Singapore 3
    • Utrecht 1
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    curious

    OUR VALUES

    We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

    can do

    OUR VALUES

    No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

    entrepreneurial

    OUR VALUES

    We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

    craftspeople

    OUR VALUES

    We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

    together

    OUR VALUES

    We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

    curious
    can do
    entrepreneurial
    craftspeople
    together

    be the one
    we're looking for!

    apply now

    Senior Product Marketing Manager

    you applied
    what now?

    APPLICATION PROCESS

    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

    Let’s Connect

    Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

    Let’s Meet

    Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

     

     

    recruiter

    MEET Donald Harrison

    be the one
    we're looking for!

    apply now

    Senior Product Marketing Manager

    find your next job
    like Senior Product Marketing Manager

    Location

    • Amsterdam 72
    • Atlanta 12
    • Bangalore 1
    • Boise 6
    • Bristol 10
    • Buenos Aires 1
    • Cardiff 18
    • Dubai 2
    • Frankfurt 5
    • Hyderabad 2
    • Johannesburg 1
    • Krakow 17
    • London 4
    • Melbourne 3
    • Mexico City 14
    • Princeton 2
    • Providence 1
    • Singapore 10
    • Tokyo 5
    • Toronto 9
    • Utrecht 2
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    Job radar

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    Senior Product Marketing Manager

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