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Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

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JOB FUNCTIONS

Unique opportunity to join a leading banking/fintech software company and accelerate adoption of large enterprise solutions by developing critical marketing operations workflows for the Americas (including North America, Canada, and LATAM).
    In this role you will...

  • Own Marketo, Salesforce, Account Based Marketing Tools and drive best practice usage of the platforms in nurture, campaign execution, and email marketing;
  • Work collaboratively with the marketing team to automate and drive performance of all campaign types including events, webinars, offers, announcements and releases;
  • Design and implement a marketing measurement framework, to proactively identify trends and root causes for performance;
  • Help streamline marketing processes including annual planning, quarterly business reviews, budget tracking and reporting;
  • Make suggestions, research, evaluate and onboard new marketing technology tools;
  • Support marketing team in operational execution of events, webinars, and content.

  • You will thrive in this role if...

  • You have 3-5+ years experience with Marketo (Marketo certification preferred), Salesforce, ABM strategy and ownership of ABM tools and processes;
  • You are analytically minded - use data to make decisions;
  • You have project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization;
  • You have experience with a variety of sales and marketing systems and tools and an understanding of how they interact and integrate with Marketo.
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job

THE JOB AT BACKBASE

As the Marketing Operations & Demand Generation Specialist you will build and manage the operational structure supporting all of Backbase’s marketing campaigns. You will own a wide range of activities to scale a growing number of marketing programs, manage the lead database & workflow, and improve efficiency. Your partnership with the Sales team will be equally important to maintain a successful integration between sales and marketing tools.
This critical position requires an automation expert with extensive experience managing Marketo, integrations with salesforce.com, websites and other partner applications. apply now

REASONS TO 
JOIN BACKBASE

develop yourself

Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

a global community

With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

pride and fun

We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

schreenshot, backbase
screenshot mobile, backbase
screenshot, mobile, backbase

trusted by
leading banks

We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

abn amro, backbase royal bank canada logo, backbase hsbc logo, backbase

join us to
reach our
moonshot

This is the place you need to be… We want to know you and your skills.

Application form

you impact
an industry

MARKETING

Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

team challenge

MARKETING 

You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

worldwide reach

Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

big opportunities 

We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

make an impact

We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.

fun 

Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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sales & marketing team, backbase

find your next job
at Backbase

Location

  • Amsterdam 30
  • Atlanta 2
  • Cardiff 8
  • Dubai 3
  • Frankfurt 2
  • Krakow 5
  • London 4
  • Mexico City 2
  • Mumbai 1
  • Princeton 2
  • Singapore 3
  • Utrecht 1
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Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

on the corner of Peachtree and Peachtree

BACKBASE IN ATLANTA

North America is one of our high-growth markets and home to our Atlanta product implementation hub. Five years ago we started with less than 6 employees in a small corner space. Now, we’ve grown into a close-knit team of over 100+ employees occupying two spacious and inviting office suites. This is Backbase North America’s Headquarters.  

We’re situated in the most desirable ‘Inside the Perimeter’ location. Backbase Atlanta is based in the heart of Midtown Atlanta at 10 10th Street NW.  If you are seeking breathtaking views of the Atlanta Skyline, look no further. We have easy access to restaurants, hotels, parks, theaters, neighborhood events, and more.  This property is energy-star labeled with efficient and robust fiber optic options, redundant power, lobby wi-fi, and shared collaboration space. Take advantage of the onsite gym, a community lounge/game room with pool, ping pong, foosball, the conference center, communal lobby, and outdoor terrace…just to name a few.

backbase atlanta office, employee
atlanta office, backbase, summer party

#atl4life

CULTURE

Our Social Group, Basecamp, will keep you entertained with nonstop fun.  They make sure that there’s something fun for everyone. Take a load off and join us for our monthly Happy Hour at one of the 33 restaurants within two blocks.  There is lunchtime themed trivia and game nights with board games or your choice of Xbox/Playstation/Switch game competitions. 

Wait, there’s more! 

Theatre performances, summer parties, holiday parties, and baby showers for moms and dads. Plus we love to visit Top Golf, The Painted Duck Bowling and more. Of course, giving back is also important to us and we often host community service events as well.

insurance

Multiple options to choose from; you choose the plan that will work best for you and your family members.

lunch

Free daily healthy lunches, prepared by our in-house chef. Plus plenty fresh fruit, and snacks.

commute

With MARTA within a few feet away and a security access parking garage attached to our building with 835 covered parking spaces, you choose how you would like to get to the office and we will pay for either option.

social

Regular happy hours at the office with drinks, snacks and lots of laughter.

clothing

You can wear clothes you feel comfortable in.

referral

Referral bonus incentive for bringing the best talent.

high spec equipment

We provide all employees with high-spec Macs and tech set up.

training budget

Specific budget for your personal development.

find your next job
at Backbase

Location

  • Amsterdam 62
  • Atlanta 10
  • Berlin 1
  • Boise 7
  • Bristol 11
  • Cardiff 16
  • Frankfurt 2
  • Guadalajara 3
  • Hyderabad 15
  • Krakow 20
  • Kuala Lumpur 1
  • London 15
  • manila 1
  • Melbourne 1
  • Mexico City 16
  • Milan 1
  • Singapore 7
  • Sydney 2
  • Tokyo 4
  • Toronto 7
  • Utrecht 3

curious

OUR VALUES

We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

can do

OUR VALUES

No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

entrepreneurial

OUR VALUES

We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

craftspeople

OUR VALUES

We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

together

OUR VALUES

We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

curious
can do
entrepreneurial
craftspeople
together

be the one
we're looking for!

apply now

Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

you applied
what now?

APPLICATION PROCESS

Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

Let’s Connect

Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

Let’s Meet

Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

Let’s DeepDive

The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

Welcome to the family!

It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

recruiter

MEET Austin Bristow

be the one
we're looking for!

apply now

Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

find your next job
like Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

Location

  • Amsterdam 72
  • Atlanta 16
  • Berlin 1
  • Boise 6
  • Bristol 8
  • Cardiff 14
  • Frankfurt 2
  • Guadalajara 2
  • Hanoi 2
  • Hyderabad 18
  • Krakow 21
  • Kuala Lumpur 1
  • London 12
  • Manila 1
  • Melbourne 1
  • Mexico City 10
  • Milan 1
  • Princeton 1
  • riyadh 1
  • Singapore 7
  • Sydney 1
  • Tokyo 4
  • Toronto 8
  • Utrecht 3
radar, backbase

Job radar

No luck finding your job?
Set up your personal job radar

be the one
we're looking for!

apply now

Senior Marketing Specialist for Marketing Operations & Demand Generation (Remote anywhere in US)

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