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Europe

Netherlands

Amsterdam Utrecht

Poland

Krakow

United Kingdom

Cardiff London
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North America

Canada

Toronto

Mexico

Mexico City
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Asia

Singapore

Singapore
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Middle East

UAE

Dubai
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Senior Field Marketing Manager

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JOB FUNCTIONS

At Backbase our aim is to improve the lives of people around the world. By making finance easier and more accessible, we’re helping millions of consumers and businesses manage their money in a more meaningful way.

It’s a big mission — one that we accomplish by helping financial institutions become digital-first. On our digital banking platform, banks and credit unions can deliver powerful, people-centric solutions and superior digital experiences to their customers.

As Sr. Field Marketing Manager, you are a driving force of this digital banking revolution in North America. You lead the way by defining a marketing strategy that positions Backbase as the thought leader in digital banking and as the innovation partner for banks and credit unions. You will continuously keep Backbase top of mind and drive demand for our solutions. Based in our Princeton, NY office you will work closely with the NA leadership and sales team as well as with the Amsterdam HQ marketing team.
    You bring more than 5 years experience of marketing enterprise software solutions

    You have had proven success in PR and social media as a means to position the brand and its solutions

    You have a deep understanding of development of compelling marketing plans, and capacity to lead and drive a plan with sales teams
    You have experience with managing partner marketing
    Knowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences.
    You have a bachelor’s degree in marketing

    You will thrive if you have…
    A positive, self-starter attitude!
    A hunger to make an impact
    Strong analytical skills with a focus on details.
    Motivation to educate stakeholders
    Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule and occasional travel
    Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job

THE JOB AT BACKBASE

Based on the annual Go-to-Market-Strategy, you will create a Marketing plan to support the ambitious revenue goals in North America. A deep understanding of the Fintech landscape and ecosystem, Backbase’s key market segment, the customers, propositions, products and competitors will contribute to your performance.

You will create awareness and thought leadership for Backbase by creating relevant and credible stories. As well, you’ll implement a successful PR and social media strategy that delivers value to those seeking to digitally transform their banking experience.

You will lead integrated account-based demand generation programs, working closely with our regional sales teams aligning to their business goals.
On a daily basis, you will work with our (Partner) Account Managers, as well as with our partner ecosystem—solution providers and system integrators—for building compelling “for and through” marketing campaigns and activities for developing joint business for Backbase and our partners.

You will execute customer and partner communications campaigns such as webinars, user conferences, round tables.

Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website. apply now

REASONS TO 
JOIN BACKBASE

develop yourself

Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

a global community

With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

pride and fun

We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

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trusted by
leading banks

We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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join us to
reach our
moonshot

This is the place you need to be… We want to know you and your skills.

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you impact
an industry

MARKETING

Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

team challenge

MARKETING 

You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

worldwide reach

Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

big opportunities 

We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

make an impact

We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.

fun 

Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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at Backbase

Location

  • Amsterdam 30
  • Atlanta 2
  • Cardiff 8
  • Dubai 3
  • Frankfurt 2
  • Krakow 5
  • London 4
  • Mexico City 2
  • Mumbai 1
  • Princeton 2
  • Singapore 3
  • Utrecht 1
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Senior Field Marketing Manager

prestigious

Princeton address

BACKBASE IN PRINCETON

We added the Princeton office to the list of Backbase hubs in the summer of 2019. While the red paint is drying on the walls, we’ve already started looking for new colleagues to join our third North-American hub.

Based in a prime location in Carnegie Center, halfway between New York and Philadelphia, our office is easily accessible by car, railway or bus. We’re located in a great “work and play” office park with lots of cool amenities. Unwind after a busy workday with a basketball game at one of the two basketball courts, or form a team and compete in the summer sand volleyball league. Or do you prefer a game of bocce, lunchtime walks or jogging instead? Your call.

backbase princeton office
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#musicfans!

CULTURE

We love music and entertainment – fact! Staying true to that, we named our conference rooms after famous singers like Sinatra, Tupac and Biggie. More fun to come as we continue to grow our team in New Jersey.

parking

Free and convenient onsite parking.

gym

Free access to the onsite gym.

childcare

Full and part-time programs you can choose from at Bright Horizons Carnegie Center.

 

modern

Recently renovated office space.

find your next job
at Backbase

Location

  • Amsterdam 29
  • Atlanta 2
  • Cardiff 8
  • Dubai 3
  • Frankfurt 2
  • Krakow 5
  • London 4
  • Mexico City 2
  • Mumbai 1
  • Princeton 2
  • Singapore 3
  • Utrecht 1
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curious

OUR VALUES

We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

can do

OUR VALUES

No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

entrepreneurial

OUR VALUES

We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

craftspeople

OUR VALUES

We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

together

OUR VALUES

We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

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can do
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together

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Senior Field Marketing Manager

you applied
what now?

APPLICATION PROCESS

Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at recruitment@backbase.com.

Let’s Connect

Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

Let’s Meet

Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

Let’s DeepDive

The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

Welcome to the family!

It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

 

 

recruiter

MEET Tyrone Houston

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we're looking for!

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Senior Field Marketing Manager

find your next job
like Senior Field Marketing Manager

Location

  • Amsterdam 31
  • Atlanta 4
  • Cardiff 8
  • Frankfurt 2
  • Krakow 5
  • London 2
  • Melbourne 1
  • Mexico City 2
  • Mumbai 1
  • Princeton 6
  • Singapore 3
  • Tokyo 1
  • Utrecht 1
radar, backbase

Job radar

No luck finding your job?
Set up your personal job radar

be the one
we're looking for!

apply now

Senior Field Marketing Manager

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