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Regional Vice President of Marketing, North America (FinTech Enterprise Software – Remote)

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As Regional Vice President of Marketing Americas, you are a key member of the Americas leadership team and responsible for the Americas growth engine, executing our account-based marketing strategy, elevating our brand and awareness in the market and positioning Backbase as the thought leader for Engagement Banking in all our go-to-market segments (Banks and Credit Unions). You thrive on empowering and growing a passionate team as a player/coach, helping them raise the bar while growing their careers and doing their best work ever.
  • You have 5+ years of experience in a role of similar scope of leadership and responsibility;
  • You have B2B SaaS experience essential. Bonus: a deep understanding of the Fintech landscape and ecosystem. However, a can-do mentality is of more importance than many years of experience;
  • You have excellent strategic marketing planning skills, and know how to bring a compelling marketing plan into execution with your team, aligned with the sales teams;
  • You have deep experience with Account-based Marketing at scale;
  • You have a good understanding and experience with the modern marketing stack, which includes Salesforce, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences;
  • You are a proven people leader who empowers others, holds them accountable, and gains satisfaction from their success. You bring solid experience recruiting, growing and coaching team members into the next generation of leaders;
  • You have proven experience in setting priorities in response to changes in market and strategy and creating/driving a strategic, growth-oriented agenda;
  • You bring creative and brand leadership. You’re detail-oriented and coach your team to push deliverables from good to great;
  • You are street smart and digital savvy. Proven to be able to do more with less. A true team player, hands-on and self-motivated, able to drive progress and hit deadlines with your team;
  • You know how to “own the room” when you represent the Americas marketing team while being your authentic self in how you motivate and influence others;
  • You have the ability to keep a calm head under pressure with a can-do, solution-focused attitude;
  • You thrive on working in a fast-paced environment; comfortable working on multiple projects in multiple time zones, while collaborating with multiple cultures;
  • You have excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others. Bi-lingual is a plus (English / Spanish).
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job


You take ultimate responsibility for the aggressive growth agenda for our marketing activities in the Americas, with a strong focus on demand generation. You will develop and oversee the delivery of a fully integrated marketing strategy (awareness / thought leadership / campaigning / events / PR) for the Americas business. You take responsibility for the prioritization, planning and execution of marketing initiatives within your region with your team. You’re passionate about bringing a fast-growing B2B SaaS FinTech to the next level.

You are an executive marketing leader, deeply familiar with account-based marketing, demand generation and a brand builder who knows how to scale a high-performance marketing team.

This leadership role reports directly to the SVP Marketing & Strategy and has a tremendous opportunity to make a huge, direct impact on the success of Backbase’s ambitious growth objectives.

Meet the Job:

  • Team Leadership - you are responsible for building a high-impact Marketing team through coaching, mentoring and recruitment. As a highly organised and people-focused leader, you organise the team for success, optimise the operations of the team constantly, and drive a positive can-do, creative and collaborative culture within the team. You flourish in a player/coach style environment.
  • Go-to-market Strategy - Based on the annual go-to-market strategy and sales plan, you drive the vision, strategy and execution with your team for the Americas region, in alignment with your sales leadership peers. You know how to set and hit ambitious targets with a strong execution focused mind-set.
  • Brand Awareness & Thought Leadership - To accelerate our impact in the market, you drive the Backbase PR, awareness, storytelling, thought leadership and brand perception activities with your team to ensure Backbase is top-of-mind and strongly positioned for the target segments we’re focused on winning.
  • Demand Generation - you are responsible for driving the demand generation engine of the Americas region with your team, optimizing all our PPC efforts as well as engagement and conversion of our website. In doing so, you collaborate with the global team for support.
  • Account-based Marketing - you lead integrated Account-based Marketing programs with your team in alignment with the sales leadership to reach their ambitious goals. You know how to drive scalable best-practices into the execution of your team.
  • Stakeholder Management - with your stakeholder management skills, you constantly seek strong alignment with regional sales leadership, as well as with field marketing leadership in your team, to ensure your teams are set up for success. You stay connected with the global objectives and initiatives coming from the HQ team.
  • Strategic Initiatives - You drive strategic initiatives in the Americas region. You know how to balance short-term progress versus long-term strategic impact. You develop and execute the Americas’ short and long-term marketing roadmap.
  • apply now


    develop yourself

    Join one of the knowledge-sharing breakfasts, a guild meeting, work on your personal development plan and make use of our training budget.

    a global community

    With 70+ nationalities working side-by-side in 14 offices around the world, Backbase is a place where you can work on global projects.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

    hybrid work model

    We enjoy the perks of working from home and in person. We also contribute towards your ergonomic home office space.

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    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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    reach our

    This is the place you need to be… We want to know you and your skills.

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    you impact
    an industry


    Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

    team challenge


    You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

    worldwide reach

    Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

    big opportunities 

    We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

    make an impact

    We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.


    Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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    at Backbase


    • Amsterdam 30
    • Atlanta 2
    • Cardiff 8
    • Dubai 3
    • Frankfurt 2
    • Krakow 5
    • London 4
    • Mexico City 2
    • Mumbai 1
    • Princeton 2
    • Singapore 3
    • Utrecht 1
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    Regional Vice President of Marketing, North America (FinTech Enterprise Software – Remote)

    on the corner of Peachtree and Peachtree


    Did you know that 70% of global digital payments go through Atlanta? That’s why we’re rightfully called the fintech capital of the world!
    North America is one of Backbase’s high-growth markets, and it’s also home to our Atlanta-based product implementation hub.

    Just a few years ago, we packed six employees into a small corner space. Now, we’ve grown into a close-knit team of over 100 employees, occupying several spacious, inviting office suites.

    Backbase Atlanta is located in the heart of Midtown, inside the Colony Square office complex at the corner of 14th Street and Peachtree. If you’re looking for breathtaking views of the Atlanta skyline, look no further!
    Our office features easy access to restaurants, hotels, parks, theaters, 40,000 square feet of green space, and so much more. It’s a lively environment where you’ll enjoy plenty of time after work.

    Come and join the fintech revolution!

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    Our Social Group, Basecamp, will keep you entertained with nonstop fun.  They make sure that there’s something fun for everyone. Take a load off and join us for our monthly Happy Hour at one of the 33 restaurants within two blocks.  There is lunchtime themed trivia and game nights with board games or your choice of Xbox/Playstation/Switch game competitions. 

    Wait, there’s more! 

    Theatre performances, summer parties, holiday parties, and baby showers for moms and dads. Plus we love to visit Top Golf, The Painted Duck Bowling and more. Of course, giving back is also important to us and we often host community service events as well.


    Multiple options to choose from; you choose the plan that will work best for you and your family members.


    Free daily healthy lunches, prepared by our in-house chef. Plus plenty fresh fruit, and snacks.


    With MARTA within a few feet away and a security access parking garage attached to our building with 835 covered parking spaces, you choose how you would like to get to the office and we will pay for either option.


    Regular happy hours at the office with drinks, snacks and lots of laughter.


    You can wear clothes you feel comfortable in.


    Referral bonus incentive for bringing the best talent.

    high spec equipment

    We provide all employees with high-spec Macs and tech set up.

    training budget

    Specific budget for your personal development.

    find your next job
    at Backbase


    • Amsterdam 93
    • Atlanta 22
    • Boise 13
    • Bristol 3
    • Cardiff 10
    • Frankfurt 2
    • Guadalajara 8
    • Hanoi 1
    • Ho-Chi-Minh 4
    • Hyderabad 15
    • Jakarta 1
    • Krakow 28
    • London 11
    • Manila 2
    • Melbourne 1
    • Mexico City 14
    • Milan 1
    • Princeton 1
    • Singapore 17
    • Sydney 4
    • Tokyo 2
    • Toronto 13
    • Utrecht 2
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    We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

    can do


    No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.



    We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.



    We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.



    We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

    can do

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    Regional Vice President of Marketing, North America (FinTech Enterprise Software – Remote)

    you applied
    what now?


    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

    Let’s Connect

    Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

    Let’s Meet

    Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.


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    Regional Vice President of Marketing, North America (FinTech Enterprise Software – Remote)

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    • Amsterdam 94
    • Atlanta 20
    • bangkok 1
    • Boise 8
    • Bristol 2
    • Cardiff 7
    • Frankfurt 3
    • Guadalajara 9
    • Ho-Chi-Minh 2
    • Hyderabad 14
    • Jakarta 1
    • Krakow 32
    • Kuala Lumpur 1
    • London 11
    • Manila 1
    • Melbourne 1
    • Mexico City 17
    • Princeton 1
    • Sao Paulo 1
    • Singapore 16
    • Sydney 2
    • Tokyo 3
    • Toronto 13
    • Utrecht 1
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    Regional Vice President of Marketing, North America (FinTech Enterprise Software – Remote)

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