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Product Marketing Director

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JOB FUNCTIONS

You will lead Backbase’s global Product Marketing team where you deeply understand how to execute complex enterprise software product launches simply, beautifully and successfully with your hands-on experience. Next to being hands-on, you run and motivate a product marketing team and successfully collaborate with multiple customer-facing as well as internal teams. You will be reporting to the SVP Strategy.
The product marketing team is the critical facilitator of product knowledge within Backbase, ensuring product launches are executed successfully and product information is always up to date and ready for use by customer-facing teams.
The team aligns go-to-market strategies and helps to define compelling features/benefits backed by competitive insights, customer centricity, and market trends. Responsibilities include being the marketing business partner for a product portfolio, generating and amplifying data-driven customer insights with a strong focus on ROI, and facilitating modern GTM tactics and strategies that make our customer-facing teams successful.
  • 5+ years of experience in B2B product- or performance marketing required.
  • Banking, payments, tech or SaaS experience is a plus. However, a can-do mentality is of more importance than many years of experience
  • Street smart and digital savvy. Proven to be able to do more with less. Do-it-yourself mentality. A true team player, hands-on and self-motivated, able to drive progress and hit deadlines;
  • Strong team building / people management skills, experience running and building diverse, impactful teams;
  • Solid experience with both technical and commercial product communications;
  • Mastered in IT, Business or Marketing
  • Strategic thinker, able to balance mid-term vision with short-term practical steps, tactics and goals;
  • Ability to grasp complex, technical subjects and make them easy to understand;
  • Excellent English speaking, writing, and presentation skills, as well as the ability to persuade, inspire, and motivate others;
  • Strong project management skills and the ability to act decisively;
  • Comfortable working across time zones and multiple cultures;
  • You have the courage to learn and to share your learning process with us.
More about this opening
Working on the Showcase application gives me the opportunity to create features that even the biggest of banks have yet to implement, which makes me feel like I’m working half a decade in the future. Seeing the hard work displayed on the big screen during the keynote of the annual Connect conference was truly the icing on the cake.
George Coleman
George Coleman iOS Engineer, EMEA Hub
It really makes me feel happy being part of a team that’s building high quality web and mobile applications for the very complex world of Banking industry. Besides, your ideas and initiatives are heard and considered by your team colleagues.
Alejandro Aguirre Luna
Alejandro Aguirre Luna Senior Backend Engineer, EMEA Hub
The most exciting thing about working at Backbase is the multicultural environment, very zealous co-workers, freedom to challenge yourself. The key essence of working at Backbase is the constant strive to make it happen, gather all the pieces of the puzzle and make a beautiful picture out of it and that is what I love most about working at Backbase.
Harneek Singh
Harneek Singh

trust me,
it's my job

THE JOB AT BACKBASE

You will lead a fast-moving, cross-functional team which closely collaborates with Product Management, Sales and Marketing in all the go-to-markets that you and your team prepare. Day-to-day, you’ll sit with one foot in marketing and another in product, working closely with both teams to share insights and turn them into beautiful and impactful deliverables.
In everything you do, you have a strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into highly relevant and exciting solutions for our customers. You love distilling stories to their simplest form and communicating that in creative ways that others wouldn’t.
Key Responsibilities:
  • Team Building - you are responsible for building a best-in-class, high-impact global product marketing team through recruitment, coaching and mentoring. You organise the team for success and are part of the global Sales & Marketing leadership team;
  • GTM Strategies - Collaborate with Strategy, Product Management, Marketing and Sales to build impactful go-to-market approaches, leveraging market insights, competitive intelligence, ROI case studies and research to make our product positioning highly differentiating;
  • Product Collateral - Collaborate with Strategy, Sales and Product Management to deeply understand our propositions and translate them into impactful communication content for internal and external usage;
  • Content Creation - Write and create compelling product collateral, white-papers, brochures and data sheets, ROI calculators, blog posts, case studies and other special purpose content and video;
  • Product Demos - Support the creation of superior product demos with relevant demo journeys to be used by our customer-facing teams, partners and prospects;
  • Program Management - Drive and coordinate global launch calendars with all relevant departments, ensuring alignment with the strategic product roadmap. Hold global status meetings and meet with individual teams to provide status updates and to close any feedback loops.
  • apply now

    REASONS TO 
    JOIN BACKBASE

    develop yourself

    Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

    a global community

    With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

    schreenshot, backbase
    screenshot mobile, backbase
    screenshot, mobile, backbase

    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

    abn amro, backbase royal bank canada logo, backbase hsbc logo, backbase credit union logo, backbase

    join us to
    reach our
    moonshot

    This is the place you need to be… We want to know you and your skills.

    Application form

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    you shape
    the future 

    STRATEGY & PROPOSITIONS

    We are an Agile team made of digital-savvies who think and act like entrepreneurs.  In everything we do, we have a strong attention to detail and an eye for quality while translating stories into ready-to-use deliverables.

    Our development team is focused on building platforms which allow seamless digital acceleration for banks all around the globe. When we say seamless experience, we mean a combination of beauty and intelligence for our customers, the banks, as well as its own customers.

    team challenge

    STRATEGY & PROPOSITIONS

    We dare to reach for the stars. Together, we make the Backbase product shine. We see opportunities and push the limits to make it happen.  This involves a great deal of entrepreneurialism, curiosity, and courage. We need to look into new concepts and be on top of trends in order to provide highly-relevant solutions for our customers. What’s in it for you? You get to bring new ideas to the table and drive the whole Backbase proposition in a new direction. 

    innovate

    Are you ready to innovate? Be a pioneer. Look into new concepts, ideas, and patterns. Bring them to life in the form of prototypes that will be tested with real clients.

    ahead of tech

    Work with new tools, technologies (SwiftUI, Combine) and environments in beta testing to make sure our apps run smoothly once launched.

    smart minds

    You get to work closely together in a small cross-functional team of talented people. Take ownership and overcome big challenges with the brightest minds in the industry.

    shape the product

    Your ideas will move Backbase proposition forward and will create a vision for the future of banking.

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    at Backbase

    Location

    • Amsterdam 44
    • Atlanta 5
    • Boise 2
    • Cardiff 12
    • Dubai 1
    • Frankfurt 1
    • London 5
    • Melbourne 3
    • Mexico City 2
    • Princeton 3
    • Providence 1
    • Singapore 7
    • Tokyo 1
    • Toronto 6
    • Utrecht 3
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    Product Marketing Director

    the bicycle capital
    of the world

    BACKBASE IN AMSTERDAM

    Where it all began! Two guys, our founder Jouk and his partner, set out on a mission “to make the internet more beautiful”. Fast-forward 16 years, our offices in Amsterdam are home to over 480 people. The Amsterdam HQ is the largest of our offices and boasts an international mix of talented people. Working in software engineering, sales, marketing, academy or business support, we have a great team that’s driving our growth.

    Located in Amsterdam-Oost (East), our EMEA HQ offices are a stone’s throw away from the beautiful Tropenmuseum, the Amsterdam Royal Zoo and famous windmill brewery Brouwerij ‘t IJ. Famous for its breathtaking architecture, canals, and over 881,000 bikes,  Amsterdam is a city that’s easy to fall in love with.

    #international

    CULTURE

    Our Amsterdam office is home to people from all over the world working in small, lean teams. Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.

    With graffiti of Marilyn Monroe and Pulp Fiction stars John Travolta, and Samuel L. Jackson looking cool on our walls, you can probably guess that we love entertainment. From games nights and parties to boat rides and Dj gigs – you name it, we have it.

    lunch

    Free, healthy lunches every day. Plus snacks and drinks.

    social

    Friday parties every month. Office boat you can use with your team.

    health

    Discounted gym membership through our corporate fitness plan.

    find your next job
    at Backbase

    Location

    • Amsterdam 29
    • Atlanta 2
    • Cardiff 8
    • Dubai 3
    • Frankfurt 2
    • Krakow 5
    • London 4
    • Mexico City 2
    • Mumbai 1
    • Princeton 2
    • Singapore 3
    • Utrecht 1
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    curious

    OUR VALUES

    We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

    can do

    OUR VALUES

    No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

    entrepreneurial

    OUR VALUES

    We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

    craftspeople

    OUR VALUES

    We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

    together

    OUR VALUES

    We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

    curious
    can do
    entrepreneurial
    craftspeople
    together

    be the one
    we're looking for!

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    Product Marketing Director

    you applied
    what now?

    APPLICATION PROCESS

    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

    Let’s Connect

    Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

    Let’s Meet

    Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

     

     

    recruiter

    MEET Miklos

    be the one
    we're looking for!

    apply now

    Product Marketing Director

    find your next job
    like Product Marketing Director

    Location

    • Amsterdam 67
    • Atlanta 11
    • Bogota 1
    • Boise 5
    • Cardiff 7
    • Dubai 1
    • Frankfurt 3
    • Ho-Chi-Minh 1
    • Hyderabad 1
    • Krakow 10
    • London 3
    • Melbourne 2
    • Mexico City 10
    • Princeton 2
    • Providence 2
    • Sao Paulo 1
    • Singapore 7
    • Tokyo 4
    • Toronto 6
    • Utrecht 2
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    Job radar

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    Product Marketing Director

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