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Growth Marketing Manager B2B

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As Growth Marketing Manager you lead our inbound marketing strategy, drive our global digital demand generation programs and demonstrate its success with full funnel reporting.

Banking is changing rapidly. With Big Tech and Neobanks taking customer expectations to new heights, the industry is quickly transforming. At Backbase we are powering this digital revolution. As an Amsterdam-based global software company we have made it our mission to be the preferred banking app for 10% of the world’s smartphone users. We are here to make a positive impact on people’s daily lives by making finance easier, and to turn banking into valuable experiences. That’s why we help banks across the globe become digital-first, create people-centric solutions and enable them to deliver superior digital experiences to their clients.

With your data driven approach you create insights and track the revenue contribution and attribution of our global and local B2B online marketing campaigns. You will think creatively and analytically and work collaboratively across the organization. You continuously run experiments to maximize lead generation and customer engagement. To be successful in this role, you must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

Being part of an international marketing team, you will work closely with the field marketing managers, growth marketing manager, data analysts, and copy & design team to create impactful online campaigns. You are based in our Amsterdam HQ and report directly to the Director of Growth and Marketing.
    We're looking for an analytical and creative individual to experiment, iterate quickly and optimize continuously.
  • 5+ years of developing and executing multi-channel marketing strategies and demand gen programs.
  • Proficiency in Google Adwords, Analytics, Data Studio, Linkedin Campaign Manager and demonstrated experience in B2B full funnel measurability.
  • Ability to thrive in a demanding, fast paced, high growth environment under tight deadlines.
  • Solid understanding and experience of what user lifecycle is and how to optimize each of its different stages.
  • Great communicator who thrives in a collaborative environment.
  • Data-driven personality with willingness to take calculated risks.
  • Experience working with data scientists, data visualization tools, attribution modeling, and data feeds.
  • Hands-on, proactive approach and established testing philosophy.
  • Experience in modern digital Account Based Marketing practices.
More about this opening
To me working at Backbase means working in a diverse environment where you get the freedom to be an entrepreneur in your own role.
Samuel Llaven Hernández
Samuel Llaven Hernández Business Development Manager LATAM, EMEA Hub
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job


  • You experiment, analyze and continuously improve the impact of our multi-channel PPC campaigns.
  • You initiate ideas, experiment with new channels to digitally engage with our target audience at the enterprise level digital banking platform
  • You contribute to the overall measurability of marketing impact, track performance by channel and come up with suggestions for improvement.
  • You create compelling creatives to boost our PPC performance overall.
  • You support our marketing automation and email marketing initiatives.
  • By analyzing web behavior, you create better customer experiences on our website and improve the conversion on our pages.
  • By Embracing knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, ad tech, and providing expertise internally to keep organization in the know.

  • In short, you enjoy switching from crunching numbers and coming up with innovative ideas to configuring campaign set up. apply now


    develop yourself

    Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

    a global community

    With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

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    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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    join us to
    reach our

    This is the place you need to be… We want to know you and your skills.

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    you impact
    an industry


    Our main goal is to create maximum value for our customers as well as for Backbase.  Whether it is through a convincing product demo or a powerful visual campaign, we always know how to find the right details to win the client over. Working together with our teams in EMEA, Latin America, USA and APAC helps us achieve our ambition globally while staying relevant locally.

    team challenge



    team Sales: You will impact an industry beyond just selling software. A happy customer means a positive impact on the lives of millions of end-users. Combining sales drive with technical expertise to gain trust and understand clients’ needs can be challenging. It’s your job to explain to our clients globally how to jump on a digital transformation journey with the smallest risk involved.

    team Marketing:  You are the brand custodian who chooses the right voice & visuals to promote Backbase when and where needed. You co-own the challenge of clearly communicating to our existing and potential customers why Backbase is the best. From creating awesome campaigns and shaping the brand to acquiring leads and generating conversions – you’re always in front of the game! 

    global network

    Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

    embrace the change

    At Backbase, no day is the same and we embrace it. If you are a kind who’s up for solving the next big challenge –  you’d love it here!

    learn & grow

    You’ll constantly need to reinvent yourself to stay relevant. If you are hungry to learn and ready to explore different ways – this is the place to be.

    explore the world

    Traveling is a big part of your job: whether you represent Backbase at a conference or onsite of the client.

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    find your next job
    at Backbase


    • Amsterdam 29
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    Growth Marketing Manager B2B

    the bicycle capital
    of the world


    Where it all began! Two guys, our founder Jouk and his partner, set out on a mission “to make the internet more beautiful”. Fast-forward 16 years, our offices in Amsterdam are home to over 480 people. The Amsterdam HQ is the largest of our offices and boasts an international mix of talented people. Working in software engineering, sales, marketing, academy or business support, we have a great team that’s driving our growth.

    Located in Amsterdam-Oost (East), our EMEA HQ offices are a stone’s throw away from the beautiful Tropenmuseum, the Amsterdam Royal Zoo and famous windmill brewery Brouwerij ‘t IJ. Famous for its breathtaking architecture, canals, and over 881,000 bikes,  Amsterdam is a city that’s easy to fall in love with.



    Our Amsterdam office is home to people from all over the world working in small, lean teams. Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.

    With graffiti of Marilyn Monroe and Pulp Fiction stars John Travolta, and Samuel L. Jackson looking cool on our walls, you can probably guess that we love entertainment. From games nights and parties to boat rides and Dj gigs – you name it, we have it.


    Free, healthy lunches every day. Plus snacks and drinks.


    Friday parties every month. Office boat you can use with your team.


    Discounted gym membership through our corporate fitness plan.

    find your next job
    at Backbase


    • Amsterdam 20
    • Atlanta 1
    • Cardiff 4
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    • Utrecht 1
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    We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

    can do


    No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.



    We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.



    We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.



    We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

    can do

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    Growth Marketing Manager B2B

    you applied
    what now?


    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at

    Let’s Connect

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    Let’s Meet

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    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.




    MEET Hanna Nygren

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    Growth Marketing Manager B2B

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    • Amsterdam 22
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    Growth Marketing Manager B2B

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