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Field Marketing Specialist ASEAN & South Asia

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JOB FUNCTIONS

Are you looking to experience the full spectrum of B2B marketing? Here’s your opportunity! At Backbase we are changing the way people bank. We are a fast-growing tech scale-up, helping banks to become digital natives to deliver engaging and superior banking experiences. As the Field Marketing Specialist for ASEAN & South Asia, you’ll collaborate closely with marketing and sales teams to execute the marketing strategy. To assist in planning, conducting and executing relevant regional and local integrated marketing campaigns, both online and offline.


    You are self-motivated and able to work on your own initiative;

  • You have a strong ability to multitask and manage multiple initiatives at the same time;
  • You have the ability to work under pressure and tight timelines;
  • You are comfortable with ambiguity and a fast-paced environment;
  • You have solid project management skills and organised;
  • You are creative;
  • You like to dig into data;
  • You demonstrate the ability to work remotely and different time zones with
  • professionalism; You are an effective cross-cultural communicator;
  • You are a team player;
  • You are open to learning more about the banking and software industries.
  • How about you?

  • A Bachelor’s degree in Marketing or Business;
  • 4-5 years of experience in field marketing, marketing communication, and/or corporate
  • communications; B2B marketing preferred;

  • Fluent in English language (written and spoken) and a second language;
  • Good working knowledge of Microsoft Office: Word, Excel, PowerPoint;
  • Knowledge of automation and customer relationship management (CRM) tools (Marketo, Salesforce), or a willingness to learn;
  • A knack for copywriting and storytelling for customer/user experience;
  • Experience in physical, hybrid, and/or virtual event management;
  • Exposure to public relations/journalism/broadcasting, or willingness to learn; Experience in social media and online marketing, or willingness to learn;
  • Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule, be proactive in reaching out to stay connected to remote teams, and the occasional travel (when safe to do so and according to travel restrictions).
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job

THE JOB AT BACKBASE

Reporting directly to the Head of Marketing for Asia Pacific & Japan, you will execute the tactical initiatives for multiple integrated campaigns: from events to email, content syndication, advertising, media appearances, direct mail and social media. In collaboration with the regional Automation & Operations Specialist, you will pay close attention to lead tracking, lead

management and to qualify and identify campaign ROI. In short, your marketing efforts will help elevate the Backbase brand and amplify demand for our products and services in the region. You will work closely with both our Global Marketing Team (HQ Amsterdam) and relevant vendors in-region/locally to ensure deliverables are met in a timely and effective manner. In this role, you will need to partner closely with the sales, customer success, and partner teams for ASEAN & South Asia to ensure our marketing efforts are driving sales pipeline generation, and occasionally sit-in on early-stage customer discovery calls with sales to gain a deeper understanding of prospects in the local markets.


apply now

REASONS TO 
JOIN BACKBASE

develop yourself

Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

a global community

With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

pride and fun

We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

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screenshot mobile, backbase
screenshot, mobile, backbase

trusted by
leading banks

We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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join us to
reach our
moonshot

This is the place you need to be… We want to know you and your skills.

Application form

you impact
an industry

MARKETING

Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

team challenge

MARKETING 

You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

worldwide reach

Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

big opportunities 

We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

make an impact

We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.

fun 

Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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sales & marketing team, backbase

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at Backbase

Location

  • Amsterdam 30
  • Atlanta 2
  • Cardiff 8
  • Dubai 3
  • Frankfurt 2
  • Krakow 5
  • London 4
  • Mexico City 2
  • Mumbai 1
  • Princeton 2
  • Singapore 3
  • Utrecht 1
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Field Marketing Specialist ASEAN & South Asia

city in the garden!

BACKBASE IN SINGAPORE

We officially opened our Singapore office in November 2018, strengthening our presence in the APAC region. 

Located just a block from the Singapore River bay, our office is located in one of the co-working spaces in the city center. We are based in a vibrant area within walking distance to China Town and Raffles Place. From the small stores to a number of authentic restaurants and cafes, there’s excitement and hustle in the district. 

Already sold on it? Well, we’ll just make it a bit better. The office is easily accessible by public transport:  bus and MRT stops are just a few minutes away.

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#agilemindset

CULTURE

Right now we are home to a rather small team, but its growing fast.  We’re constantly looking for new talent to enhance our expertise in the region and challenge financial players in Asia to join the digital age. We often need to be onsite with clients in New Zealand, Vietnam, Thailand, which makes us really value the moments when we are all together in Singapore. So expect to celebrate these occasions with team drinks and outings whenever possible. 

modern

Cool and modern office with a great vibe. Join us every Friday for beers and snacks, and get to know our neighbours in the office.

savings

Coverage by social security savings plan (Central Provident Fund).

refreshments

Free supply of refreshments and snacks throughout the day.

 

referral

Referral bonus incentive for bringing the best talent.

clothing

You can wear clothes you feel comfortable in.

high spec equipment

We provide all employees with high-spec Macs and tech set up.

well-being

Access to the premium Headspace app.

training budget

Specific budget for your personal development.

find your next job
at Backbase

Location

  • Amsterdam 62
  • Atlanta 10
  • Berlin 1
  • Boise 7
  • Bristol 11
  • Cardiff 16
  • Frankfurt 2
  • Guadalajara 3
  • Hyderabad 15
  • Krakow 20
  • Kuala Lumpur 1
  • London 15
  • manila 1
  • Melbourne 1
  • Mexico City 16
  • Milan 1
  • Singapore 7
  • Sydney 2
  • Tokyo 4
  • Toronto 7
  • Utrecht 3
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curious

OUR VALUES

We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

can do

OUR VALUES

No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

entrepreneurial

OUR VALUES

We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

craftspeople

OUR VALUES

We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

together

OUR VALUES

We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

curious
can do
entrepreneurial
craftspeople
together

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we're looking for!

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Field Marketing Specialist ASEAN & South Asia

you applied
what now?

APPLICATION PROCESS

Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

Let’s Connect

Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

Let’s Meet

Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

Let’s DeepDive

The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

Welcome to the family!

It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

recruiter

MEET Stepan Starunchak

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we're looking for!

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Field Marketing Specialist ASEAN & South Asia

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like Field Marketing Specialist ASEAN & South Asia

Location

  • Amsterdam 81
  • Atlanta 17
  • Boise 5
  • Bristol 5
  • Cardiff 10
  • Dubai 1
  • Frankfurt 3
  • Guadalajara 7
  • Hyderabad 13
  • jakarta 1
  • Krakow 18
  • Kuala Lumpur 1
  • London 11
  • Manila 2
  • Melbourne 1
  • Mexico City 12
  • Milan 1
  • Princeton 1
  • Singapore 10
  • Sydney 3
  • Tokyo 2
  • Toronto 10
  • Utrecht 1
radar, backbase

Job radar

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Set up your personal job radar

be the one
we're looking for!

apply now

Field Marketing Specialist ASEAN & South Asia

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