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Field Marketing Manager Japan

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Are you looking to experience the full spectrum of B2B marketing? Here’s your opportunity. At Backbase we are changing the way people bank. We help banks to become digital natives, and deliver unique banking experiences. As the Japan Field Marketing Manager at our Tokyo office, you will collaborate with marketing and sales teams to build and drive marketing strategy, assist in planning, conducting and executing operations of all regional marketing campaigns, both online and offline.

Reporting directly to the APAC Head of Marketing (who is based in Singapore), you will create content, manage digital campaigns as well as manage all physical and/or virtual tradeshow and event planning and logistics. You support lead tracking, lead management and to qualify and identify campaign ROI. In short, you support all marketing communication and work with partners to launch awareness and lead generation campaigns.

You will work closely with both our Global Marketing Team (Amsterdam) and relevant vendors in-region and locally to ensure deliverables required for Japan are met in a timely and effective manner.

In this role, you will also partner closely with the local sales team and key partners to support pipeline growth.
  • A Bachelor’s / Master’s degree in Marketing or Business (B2B marketing preferred);
  • 7+ years of experience in field marketing, marketing communication, and/or corporate communications;
  • To be a native Japanese speaker;
  • Fluent in English (spoken and written);
  • Good working knowledge of Microsoft Office: Word, Excel, PowerPoint;
  • Experience in physical event management;
  • Exposure to public relations/journalism/broadcasting/copywriting or willingness to learn;
  • Exposure to advertising and/or public relations agency management;
  • Experience in social media and online marketing (Google Adwords, Google Analytics, Google Display Ads, Hootsuite) or willingness to learn;
  • Knowledge of customer relationship management (CRM) tools (Marketo, Salesforce) or a willingness to learn;
  • Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule and occasional travel;
  • Optional or nice-to-have: podcasting, video storyboarding, creative design, and/or user journey mapping skills.

  • What we offer you…
  • Great colleagues and a genuine fun place to work;
  • Support and learning on the job;
  • A new, fast-growing scale-up in the region;
  • The opportunity to make it your own and have a direct impact in the local markets;
  • Flexible work environment.
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

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it's my job


  • You are self-motivated and able to work on your own initiative;
  • You have a strong ability to multitask and manage multiple marketing campaigns or initiatives at the same time;
  • You have the ability to work under pressure and tight timelines;
  • You have solid project management skills and organised;
  • You are creative;
  • You like to dig into data;
  • You demonstrate the ability to work remotely and different time zones with professionalism and efficiency;
  • You are an effective cross-cultural communicator especially with senior stakeholders;
  • You display a positive attitude in the face of challenges;
  • You are a team player.
  • apply now


    develop yourself

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    a global community

    With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

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    Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

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    You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

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    big opportunities 

    We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

    make an impact

    We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.


    Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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