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Amsterdam Utrecht

Poland

Krakow

United Kingdom

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Toronto

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Asia

Singapore

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Middle East

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Field Marketing Manager DACH

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JOB FUNCTIONS

At Backbase our aim is to improve the lives of people around the world. By making finance easier and more accessible, we’re helping millions of consumers and businesses manage their money in a more meaningful way.
It’s a big mission — one that we accomplish by helping financial institutions become digital-first. On our Engagement Banking platform, banks can deliver powerful, people-centric solutions and superior digital experiences to their customers.
As Field Marketing Manager DACH you are a driving force of this digital banking revolution in Germany, Austria and Switzerland. You lead the way by defining a marketing strategy that positions Backbase as the thought leader in Engagement Banking and as the innovation partner for banks. You will continuously keep Backbase top of mind and drive demand for our solutions. You will work closely with the DACH leadership and sales team as well as with the Amsterdam HQ marketing team.
  • You bring 3 years of experience in Account Based Marketing, preferably for an Enterprise Software Solution;
  • You have had success in PR and social media as a means to position the brand;
  • You have experience with managing partner marketing;
  • Knowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences;
  • You have a bachelor’s degree in marketing;
  • You are fluent in German, both written and verbal;
  • You will thrive if you have…
  • A positive, self-starter attitude!;
  • A hunger to make an impact;
  • Strong analytical skills with a focus on details;
  • Motivation to educate stakeholders;
  • Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule and occasional travel.
  • Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job

THE JOB AT BACKBASE

  • Based on the annual Go-to-Market-Strategy, you will create a Marketing plan to support the ambitious revenue goals for the DACH region;
  • You will create awareness and build a thought leadership position for Backbase by creating relevant and credible stories that resonate in the press and influential Financial Services and Fintech (social) media landscape;
  • You run integrated (account-based) demand generation programmes and own the forecasting, measurement and analysis of your campaigns;
  • You create content based on the local market and customer needs which you uncover together with the sales and partner team;
  • On a daily basis, you will work the partner team and partner ecosystem to build joint marketing campaigns;
  • You will execute customer and partner communications campaigns such as webinars, user conferences, round tables;
  • Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website.
  • apply now

    REASONS TO 
    JOIN BACKBASE

    develop yourself

    Join one of the knowledge-sharing breakfasts to discover more or come to a guild meeting to share ideas.

    a global community

    With 60+ nationalities working side-by-side in 9 offices around the world, Backbase is a place where you can work on projects with people from all over the world.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

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    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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    join us to
    reach our
    moonshot

    This is the place you need to be… We want to know you and your skills.

    Application form

    you impact
    an industry

    MARKETING

    Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

    team challenge

    MARKETING 

    You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

    worldwide reach

    Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

    big opportunities 

    We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

    make an impact

    We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.

    fun 

    Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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    find your next job
    at Backbase

    Location

    • Amsterdam 30
    • Atlanta 2
    • Cardiff 8
    • Dubai 3
    • Frankfurt 2
    • Krakow 5
    • London 4
    • Mexico City 2
    • Mumbai 1
    • Princeton 2
    • Singapore 3
    • Utrecht 1
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    Field Marketing Manager DACH

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    Field Marketing Manager DACH

    you applied
    what now?

    APPLICATION PROCESS

    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

    Let’s Connect

    Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

    Let’s Meet

    Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

     

     

    recruiter

    MEET Hanna Nygren

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    we're looking for!

    apply now

    Field Marketing Manager DACH

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    Location

    • Amsterdam 72
    • Atlanta 13
    • Bangalore 1
    • Boise 6
    • Bristol 10
    • Buenos Aires 1
    • Cardiff 18
    • Dubai 2
    • Frankfurt 5
    • Hyderabad 2
    • Johannesburg 1
    • Krakow 18
    • London 4
    • Melbourne 3
    • Mexico City 14
    • Princeton 2
    • Providence 1
    • Singapore 10
    • Tokyo 4
    • Toronto 10
    • Utrecht 2
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    Job radar

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    Set up your personal job radar

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    we're looking for!

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    Field Marketing Manager DACH

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