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Field Marketing Manager – ANZ

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Are you looking to experience the full spectrum of B2B marketing? Here’s your opportunity! At Backbase we are changing the way people bank. We are a fast-growing tech unicorn, helping banks to become digital natives to deliver engaging and superior banking experiences. As the Field Marketing Manager for ANZ, you’ll collaborate closely with marketing and sales teams to execute the marketing strategy. To assist in planning, conducting and executing relevant regional and local integrated marketing campaigns, both online and offline
    You are self-motivated and able to work on your own initiative;
    You are objective oriented and results driven;
    You have strong ability to multitask and manage multiple initiatives at the same time;
    You have the ability to work under pressure and tight timelines;
    You are comfortable with ambiguity and a fast-paced environment;
    You have solid project management skills and organized;
    You are creative;
    You like to dig into data;
    You demonstrate the ability to work remotely and different time zones with professionalism;
    You are an effective cross-cultural communicator;
    You are a strong team player;
    You are keen to learning more about the banking and software industries;
    A Bachelor’s degree in Marketing or Business;
    5+ years of experience in field marketing, growth marketing, B2B marketing in the tech industry preferred
    Experience in accounts-based marketing
    Good working knowledge of Microsoft Office: Word, Excel, PowerPoint;
    Knowledge of automation and customer relationship management (CRM) tools (Marketo, Salesforce);
    A knack for copywriting and storytelling to convey meaningful customer/user experience, putting together impactful content, detailed campaign briefs for content marketing;
    Experience in physical, hybrid, and/or virtual event management;
    Exposure to public relations/journalism/broadcasting;
    Experience in social media and online marketing;
    Hands-on in planning and delivering campaigns
    Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule, be proactive in reaching out to stay connected to remote teams, and the occasional travel (when safe to do so and according to travel restrictions).
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job


Reporting directly to the Marketing Director for Asia Pacific & Japan, you will execute the tactical initiatives for integrated campaigns: from events to email, content syndication, advertising, media appearances, direct mail and social media. You will pay close attention to lead tracking, lead management and to qualify and identify campaign ROI. You will work closely with both our Global Marketing Team and relevant vendors in-region/locally to ensure deliverables are met in a timely and effective manner.
In this role, you will need to partner closely with the sales, customer success, and partner teams for ANZ, APAC & Global to ensure our marketing efforts are driving sales pipeline generation, and occasionally sit-in on early-stage customer discovery calls with sales to gain a deeper understanding of prospects in the local markets. apply now


develop yourself

Join one of the knowledge-sharing breakfasts, a guild meeting, work on your personal development plan and make use of our training budget.

a global community

With 70+ nationalities working side-by-side in 14 offices around the world, Backbase is a place where you can work on global projects.

pride and fun

We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

hybrid work model

We enjoy the perks of working from home and in person. We also contribute towards your ergonomic home office space.

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trusted by
leading banks

We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

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join us to
reach our

This is the place you need to be… We want to know you and your skills.

Application form

you impact
an industry


Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

team challenge


You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

worldwide reach

Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

big opportunities 

We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

make an impact

We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.


Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

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find your next job
at Backbase


  • Amsterdam 30
  • Atlanta 2
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  • Dubai 3
  • Frankfurt 2
  • Krakow 5
  • London 4
  • Mexico City 2
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  • Singapore 3
  • Utrecht 1
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Field Marketing Manager – ANZ

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Field Marketing Manager – ANZ

you applied
what now?


Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

Let’s Connect

Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

Let’s Meet

Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

Let’s DeepDive

The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

Welcome to the family!

It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.


MEETPradeep Peddi

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Field Marketing Manager – ANZ

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likeField Marketing Manager – ANZ


  • Amsterdam 65
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Job radar

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be the one
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Field Marketing Manager – ANZ

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