Are you looking to experience the full spectrum of B2B marketing? Here’s your opportunity! At Backbase we are changing the way people bank. We are a fast-growing tech scale-up, helping banks to become digital natives to deliver engaging and superior banking experiences. As the Field Marketing Manager for ANZ & North Asia, you’ll collaborate closely with marketing and sales teams to execute the marketing strategy. To assist in planning, conducting and executing relevant regional and local integrated marketing campaigns, both online and offline.
- You are self-motivated and able to work on your own initiative;
- You have a strong ability to multitask and manage multiple initiatives at the same time;
- You have the ability to work under pressure and tight timelines;
- You are comfortable with ambiguity and a fast-paced environment;
- You have solid project management skills and organised;
- You are creative;
- You like to dig into data;
- You demonstrate the ability to work remotely and different time zones with professionalism;
- You are an effective cross-cultural communicator;
- You are a team player;
- You are open to learning more about the banking and software industries; How about you?
- A Bachelor’s degree in Marketing or Business;
- 5+ years of experience in field marketing, marketing communication, business development and/or corporate communications; B2B marketing preferred
- Fluent in English language (written and spoken) and a second language;
- Good working knowledge of Microsoft Office: Word, Excel, PowerPoint;
- Knowledge of automation and customer relationship management (CRM) tools (Marketo, Salesforce);
- A knack for copywriting and storytelling for customer/user experience, and putting together detailed campaign briefs;
- Experience in physical, hybrid, and/or virtual event management;
- Exposure to public relations/journalism/broadcasting;
- Experience in social media and online marketing;
- Ability to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule, be proactive in reaching out to stay connected to remote teams, and the occasional travel (when safe to do so and according to travel restrictions).
trust me,
it's my job
THE JOB AT BACKBASE
Reporting directly to the Head of Marketing for Asia Pacific & Japan, you will execute the tactical initiatives for integrated campaigns: from events to email, content syndication, advertising, media appearances, direct mail and social media. You will pay close attention to lead tracking, lead management and to qualify and identify campaign ROI. You will work closely with both our Global Marketing Team and relevant vendors in-region/locally to ensure deliverables are met in a timely and effective manner.
In this role, you will need to partner closely with the sales, customer success, and partner teams for ANZ & North Asia to ensure our marketing efforts are driving sales pipeline generation, and occasionally sit-in on early-stage customer discovery calls with sales to gain a deeper understanding of prospects in the local markets. apply now
In this role, you will need to partner closely with the sales, customer success, and partner teams for ANZ & North Asia to ensure our marketing efforts are driving sales pipeline generation, and occasionally sit-in on early-stage customer discovery calls with sales to gain a deeper understanding of prospects in the local markets. apply now
REASONS TO
JOIN BACKBASE
trusted by
leading banks
We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.
join us to
reach our
moonshot
This is the place you need to be… We want to know you and your skills.
