Director of Growth Marketing (Sales and Marketing) Amsterdam

The job in short

We are looking for an experienced (B2B) integrated marketing and lead generation leader that is driven by results and has strong digital DNA.

Meet the job

You will lead Backbase’s integrated marketing & lead generation team and have hands-on experience in digital marketing platforms and best practices and running (outbound) demand gen campaigns. You know how to test and optimise demand generation programs, run and motivate a successful digital marketing team and successfully collaborate with your sales counterparts. You will be reporting to the Ceo & Founder.
The team consists of the following roles / people:
- Digital Marketing specialist (SEO, SEA, Website)
- Marketing Automation specialist
- SalesForce Data Specialist
- Web Development (external agency)
- Field marketing EMEA and USA (2 shared FTEs)

Close collaboration with Director of Brand and Storytelling and team of copywriters, graphic designers.

How about you?

• Create, manage and optimize lead generation programs with focus on achieving key demand generation objectives enabling regional sales growth.
• Meet quarterly demand generation and new sales opportunity targets through inbound demand gen campaigns, outbound prospecting, and events.
• Strong focus on smart online marketing tactics (SEA, LinkedIn/Google Ads, display, content strategy, webinars, nurturing campaigns, etc.).
• Build effective relationships with field sales and business development teams. Execute lead generation campaigns per territory for the sales organization and for our key channel partners.
• Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
• Work closely with Head of Brand and Storytelling, who is responsible for content (copywriter), brand (graphic designers) and internal & external communication (including PR).
• Your profile:
• Street smart and digital savvy. Proven to be able to do more with less. Do-it-yourself mentality.
• 5+ years of progressive experience at SaaS or B2B technology companies, in marketing, direct marketing, or demand generation roles
• Significant experience managing successful demand generation programs from creation through to execution, measurement, analysis and reporting across channels, products and verticals.
• Strong budget management and project tracking capabilities
• Proven ability to work in a demanding, fast paced, high growth environment under tight deadlines
• The ability to manage multiple programs at one time and support a diverse sales organization.
• Strong presentation, writing and communication skills required
• Creative problem solver and resourceful in meeting marketing program goals to grow market share

Why Backbase?

Backbase is leading the way in the Digital Banking space and we are widely known for our innovative power and visionary view of how all of us (including you) handle our daily financial lives. Exploring is in our nature and we love technology. No matter how big the challenges are: we make it work.

We come from all over the globe (45+ nationalities) and we currently employ the brightest people in the field. We are organized to support you. You will work with some of the best people in the business. We are work and play. At Backbase, you can come as you are and say it like it is.

Join us for a journey instead of a job!

Any Questions?

Contact Guido Dekker, recruiter

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Our hiring journey

Let’s Connect

Found a job you like? We’d love for you to connect with us and apply. One of our recruiters will get back to you.

Let’s Meet

How can you and Backbase work together? Let’s find out; face-to-face or remotely. We’ll have open discussions or interviews, whatever you like to call it.

Let’s Deep Dive

We want to work with the best, just like you do. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or technical test.

Let’s Start

It’s official – you’ve joined Backbase, an industry leading fintech company. We look forward to shaping the future of banking with you!

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