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Digital Marketing Specialist

job description department Amsterdam application process similar jobs
Hybrid

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JOB FUNCTIONS

We are looking for a digital marketing specialist to join the global Growth Marketing team. As Digital Marketing Specialist you are the subject matter expert on all things digital demand generation in B2B Enterprise SaaS.
With your growth mindset, you will expand the reach of Backbase into the different markets and target audiences. You will generate leads, yes, but most importantly, you will drive demand among our target accounts. You align your digital marketing strategy around our global account based marketing strategy in collaboration with our global campaign managers.
This is your opportunity to work with a best-in-class B2B digital marketing team and help us move things to the next level. Not only will you be working with a state of the art MarTech Stack, you will have the opportunity to innovate and bring new capabilities into the mix.
    We're looking for an analytical and creative individual to experiment, iterate quickly and optimize continuously. 2+ years of analytical, operational and/or consulting experience in online B2B marketing.
  • Proficiency in Google Adwords, Analytics, Linkedin Campaign Manager
  • Experience with or Proficiency in Account Based Marketing Platforms is a real advantage;
  • Ability to work in a demanding, fast paced, high growth environment under tight deadlines;
  • Good understanding of what user lifecycle is and how to optimize each of its different stages;
  • Experienced in managing digital campaigns, including budget forecast and allocation;
  • Great communicator who thrives in a collaborative environment;
  • Data-driven personality with willingness to take calculated risks;
  • Experience working with data scientists, data visualization tools, attribution modeling, and data feeds;
  • Hands-on, proactive approach and established testing philosophy
  • Experience with A/B testing.
More about this opening
    The Backbase community of individuals is a tireless, driven group that, simply put, gets things done.
Marc Corbett
Marc Corbett Senior UX Designer, US Hub

trust me,
it's my job

THE JOB AT BACKBASE

  • Omni-channel digital marketing - You design, execute and optimize our B2B paid media platforms such as Linkedin, Google Adwords, 6Sense Display and 3rd party content syndication networks.
  • Marketing Automation - You create emails and journeys in Marketo as part of your integrated marketing campaign.
  • Account Based Marketing Platform - You utilize 6Sense as your campaign and account orchestration platform.
  • Analytics & Reporting - You make data driven decisions, deliver insights and attribute the value of marketing to the sales pipeline and results using Google Analytics, Salesforce, Marketo Revenue Cycle and Tableau.
  • Coaching - You act as a coach and consultant to the regional digital marketing specialists, field marketing managers and agencies.
  • Collaborate - You collaborate with your fellow digital marketing specialists, share learnings, gain insights and together drive and optimize the global digital marketing strategy.
  • apply now

    REASONS TO 
    JOIN BACKBASE

    develop yourself

    Join one of the knowledge-sharing breakfasts, a guild meeting, work on your personal development plan and make use of our training budget.

    a global community

    With 70+ nationalities working side-by-side in 14 offices around the world, Backbase is a place where you can work on global projects.

    pride and fun

    We take pride in our achievements and we love to celebrate them. We host a variety of parties, celebrations, team outings, games nights and office drinks in all our global hubs.

    hybrid work model

    We enjoy the perks of working from home and in person. We also contribute towards your ergonomic home office space.

    schreenshot, backbase
    screenshot mobile, backbase
    screenshot, mobile, backbase

    trusted by
    leading banks

    We leave when our clients are happy. Not a day earlier. This committed way of working has won over a lot of our clients’ hearts. This isn’t our first rodeo.

    abn amro, backbase royal bank canada logo, backbase hsbc logo, backbase

    join us to
    reach our
    moonshot

    This is the place you need to be… We want to know you and your skills.

    Application form

    you impact
    an industry

    MARKETING

    Our main goal is to help drive the digital banking revolution. We want to turn banking into a valuable experience while creating maximum value for our customers and  Backbase.  Whether through a powerful visual campaign or an impactful demand generation program, we always know how to find the right details to win the client over. We are geared towards growth, using reliable and credible stories to create brand awareness and thought leadership for Backbase. Working together with our teams in Amsterdam, USA, and Singapore, we achieve our ambition globally while staying relevant locally.

    team challenge

    MARKETING 

    You are the brand custodian who chooses the right voice, visuals, and tools to promote Backbase when and where needed. You co-own the challenge of explaining to our existing and potential customers why Backbase matters.  Together with a team of analytical and creative minds, you run experiments and create boundary-pushing campaigns to maximize customer engagement and increase our brand awareness.

    worldwide reach

    Works closely together with our teams in the US, Canada, UK,  LATAM and APAC. 

    big opportunities 

    We believe in life-long learning. We are constantly improving and reinvent the way we do things to maximize customers’ engagement. 

    make an impact

    We are here to make banking easier for millions of people globally. Your creative ideas will support Backbase in achieving this goal.

    fun 

    Friday beers, yearly parties, team outings, and games nights. Here, you’d build real friendships.

    sales & marketing, flowers, employees, backbase
    sales & marketing team, backbase

    find your next job
    at Backbase

    Location

    • Amsterdam 30
    • Atlanta 2
    • Cardiff 8
    • Dubai 3
    • Frankfurt 2
    • Krakow 5
    • London 4
    • Mexico City 2
    • Mumbai 1
    • Princeton 2
    • Singapore 3
    • Utrecht 1
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    Digital Marketing Specialist

    the bicycle capital
    of the world

    BACKBASE IN AMSTERDAM

    Where it all began! Two guys, our founder Jouk and his partner, set out on a mission “to make the internet more beautiful”. Fast-forward 16 years, our offices in Amsterdam are home to over 480 people. The Amsterdam HQ is the largest of our offices and boasts an international mix of talented people. Working in software engineering, sales, marketing, academy or business support, we have a great team that’s driving our growth.

    Located in Amsterdam-Oost (East), our EMEA HQ offices are a stone’s throw away from the beautiful Tropenmuseum, the Amsterdam Royal Zoo and famous windmill brewery Brouwerij ‘t IJ. Famous for its breathtaking architecture, canals, and over 881,000 bikes,  Amsterdam is a city that’s easy to fall in love with.

    #international

    CULTURE

    Our Amsterdam office is home to people from all over the world working in small, lean teams. Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.

    With graffiti of Marilyn Monroe and Pulp Fiction stars John Travolta, and Samuel L. Jackson looking cool on our walls, you can probably guess that we love entertainment. From games nights and parties to boat rides and Dj gigs – you name it, we have it.

    lunch

    Free, healthy lunches every day. Plus snacks and drinks.

    social

    Friday parties every month. Office boat you can use with your team.

    health

    Discounted gym membership through our corporate fitness plan.

    training budget

    Specific budget for your personal development.

    referral

    Referral bonus incentive for bringing the best talent.

    clothing

    You can wear clothes you feel comfortable in.

    high spec equipment

    We provide all employees with high-spec Macs and tech set up.

    well-being

    Access to the premium Headspace app.

    find your next job
    at Backbase

    Location

    • Amsterdam 62
    • Atlanta 10
    • Berlin 1
    • Boise 7
    • Bristol 11
    • Cardiff 16
    • Frankfurt 2
    • Guadalajara 3
    • Hyderabad 15
    • Krakow 20
    • Kuala Lumpur 1
    • London 15
    • manila 1
    • Melbourne 1
    • Mexico City 16
    • Milan 1
    • Singapore 7
    • Sydney 2
    • Tokyo 4
    • Toronto 7
    • Utrecht 3
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    curious

    OUR VALUES

    We explore new routes. We don’t shy away from being critical of ourselves, our products and our industry. We are open, direct and always questioning the status quo; to keep on learning and keep ourselves and others on their toes.

    can do

    OUR VALUES

    No matter the challenge, we use our creative minds to find ways to make things happen. We are ambitious to be the best in class in the industry. Raising the bar. Pushing each other’s limits to bring out our best. We are determined & pragmatic. No Fluff. Just Stuff.

    entrepreneurial

    OUR VALUES

    We solve hard problems and look for new opportunities for growth. We inspire. We mobilize the right talent to succeed in our mission. We persevere where others would give up. We feel proud when our vision comes true.

    craftspeople

    OUR VALUES

    We are a company of builders, designers, makers, and doers, always open to learn and improve, shaping the future of banking together with our customers. We ask for feedback and constantly seek insights that make us better.

    together

    OUR VALUES

    We are strong. We come from all over the world and embrace diversity. We believe in open dialogue among a small team of people who trust one another, who are focused outside themselves. This way we create shared consciousness and shared authorship of ideas that no single person could have arrived at independently.

    curious
    can do
    entrepreneurial
    craftspeople
    together

    be the one
    we're looking for!

    apply now

    Digital Marketing Specialist

    you applied
    what now?

    APPLICATION PROCESS

    Your upcoming steps in the hiring journey with us depend on the role that you have applied for, however, this is what you can expect. In the meantime, if you have any questions, please contact us at [email protected].

    Let’s Connect

    Your application just landed on our desk and one of the recruiters will get back to you as soon as possible.

    Let’s Meet

    Let’s find out how you and Backbase can work together. We’ll call you for an open discussion, so feel free to ask any questions that you might have.

    Let’s DeepDive

    The next step in your journey is to meet us in person. Our secret sauce is hiring people with different perspectives. Show us your special powers in a case or a technical test. Again, the process differs per role, your Recruiter will tell you all about it.

    Welcome to the family!

    It’s official – let’s make it happen together! We look forward to shaping the future of banking with you.

    recruiter

    MEETJulia Camargo

    be the one
    we're looking for!

    apply now

    Digital Marketing Specialist

    find your next job
    likeDigital Marketing Specialist

    Location

    • Amsterdam 65
    • Atlanta 6
    • Bogota 3
    • Boise 9
    • Bristol 2
    • Cardiff 3
    • Frankfurt 1
    • Guadalajara 10
    • Hanoi 1
    • Ho-Chi-Minh 2
    • hong-kong 1
    • Hyderabad 22
    • Johannesburg 3
    • Krakow 25
    • Kuala Lumpur 2
    • London 2
    • Melbourne 1
    • Mexico City 18
    • Milan 1
    • Princeton 4
    • riyadh 2
    • Sao Paulo 1
    • Singapore 10
    • Sydney 1
    • Toronto 1
    • Utrecht 1
    radar, backbase

    Job radar

    No luck finding your job?
    Set up your personal job radar

    be the one
    we're looking for!

    apply now

    Digital Marketing Specialist

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